This is the hardest phase of being a YouTuber. You’ve probably put off starting the channel for a while and you’re brand new to the game. It’s the steepest part of the learning curve, and you’re overcoming your demons to put yourself out there.

Your next steps - You’re at Level 1 of our 3-part YouTube Growth Framework. So your main job at this point is to Get Going. You’ve got to take the plunge, create the channel, and start making your first few videos. It’ll feel like a struggle, you won’t have any subscribers, and you might not even know what you actually want to make videos about. That’s okay - everyone starts from zero in terms of skill and traction

How the course can help - The course will be most useful if (a) you’re committed to taking YouTube seriously, and (b) you’re joining the course for the accountability, community and support, rather than just the content alone.

If we’re being honest, most of the content in the course can be better applied when you’re a YouTuber with more experience. 50% of the material is around what it takes to make amazing videos, and the other 50% is around strategy, systems, expansion and monetisation. When you’re just starting out, this stuff could feel very overwhelming.

Unless you’re the sort of person who benefits from having all the information as they get started, and wants eyes, thoughts and advice on their channel from the very beginning, the course might feel a bit too much for you.

If you’re in this camp however, a huge beginner benefit is the accountability and the community around the course. It’ll make it endlessly easier to get you over that hurdle of getting started, and to encourage you to take YouTube seriously. The personalised video feedback will massively accelerate your learning curve, and the support from me and my team will get all the questions that start arising answered. The other good news is you’ll have the recordings of all the lessons and be in contact with us forever in the community, so you will always have answers and support when needed in the future too.

To get you ready to start filming from day one, you’ll get free access to my pre-recorded Getting Started with YouTube course, which you should watch and action before the live course starts. You’ll also get free access to my Video Editing with Final Cut course, so if you’re a Mac user that’ll be super helpful for learning the ropes of video editing. If you’d rather not use Final Cut Pro, that’s fine - any editing software will do, and we’ll signpost you to the best tutorials for efficient learning.

Congrats, you’re putting videos out but you’re still at the hardest stage of growth. The first 1,000 subscribers are the most difficult. You probably have some idea of what you’re doing right, but you might still not be entirely sure why you aren’t getting the views you want from YouTube. You might already be feeling the strain of balancing making videos consistently with your day-to-day life, and you might be grappling with the age-old question of “what’s my niche?”

Your next steps - You’ve passed Level 1 of our YouTube Growth Framework (Get Going) and you’re now working on Level 2 (Get Good). Your main YouTube gains will come from improving at the craft of making videos, while spending a small amount of time thinking strategically about your niche, target audience and competitive advantages.

How the course can help - The first 50% of the course content is focused on how you can Get Good at making videos - titles, thumbnails, hooks, structures, branding, production value etc. These will definitely be very helpful for you.

The second half of the course content around expansion, distribution, monetisation etc, might not be fully relevant to your stage just now, but it’ll be useful to get an idea of what’s possible.

You’ve probably also racked up a few questions about your channel, your content, your strategy, the YouTube algorithm and viewer behaviour already. Let’s get those all answered and clarified in multiple Q&A sessions with me and the team :)

This is where it starts to really get fun. You’ve passed the 1k mark, you’ve clearly been making videos that work and you probably have an idea of what’s good for you on YouTube. But, you might not be entirely certain on how to get yourself to the next level. You’re not yet making the money you want on the platform, and you’re not sure you’re spending your limited time in ways that maximise your results. We’ve got you.

Your next steps - You’re probably at Level 3. You know how to make ‘good’ videos that you don’t cringe at, and your videos are clearly resonating with some sort of audience. Your biggest gains are now going to come from Getting Smart - from treating your YouTube channel more like a business.

How the course can help - It’s time for you to take things to the next level. But first, the basics. We need to make sure your videos are actually the best they can be. The first 50% of the course is focused on video quality: it’s time for you to make sure you’re fully up to speed with the best practices and strategies on YouTube for video hooks, titles, thumbnails, content, structure and topics. It’s always valuable to re-approach your target audience and niche and make sure you’re actually making the right videos for the right people, even if you’re a ‘bigger’ YouTuber.

But it’s really the second half of the course that’s key for you. We’ll show you exactly how to put systems in place for doing what you’re currently doing faster, more efficiently, more effectively and eventually better. We'll teach you the ins and outs of outsourcing, so that you can get editing (and maybe other aspects of your process) off your hands so you can focus on the really fun stuff. And you’ll also get to have a transparent look into what monetisation, numbers, and communication with brands looks like at various stages of growth to help you take up financial opportunities you might already be overlooking or are building towards.

We’ll help take you to the next level.

You’re a pro (and we hope it feels like it). You’ve been publishing videos for a while now and got videos that have worked very well with your audience. You’ve been making some money on the platform and have probably been doing this thing for a while, but you might be in a bit of a rut. You’re not seeing the results you really want: views, engagement, money and growth. You’re not sure what the best next step is for you and your channel.

Your next steps - You’re squarely in Level 3 of our 3-part YouTube Growth Framework. You know how to make decent videos, your videos are resonating with your audience, and you want to treat this YouTube thing as a business. At this point, you want to focus on optimising your content-creation workflow (through strategy and systems), figure out good ways to monetise your existing audience in a non-scammy way, and work on outsourcing the aspects of your production process that don’t excite you anymore.

How the course can help - Content-wise, the first half of the course is aimed at levelling-up your videos, in terms of titles, thumbnails, hooks, structure, branding, storytelling, production value and vibe. You’ve probably got most of these fundamentals down, but improving video quality is always a work-in-progress and you’ll hopefully pick up some interesting techniques that you can start to apply to your work immediately.

The second half of the course should be particularly interesting and applicable for you - that’s where we focus on expansion, distribution, monetisation and systemisation. We’ll teach you how to syndicate your content to multiple platforms, how to build a team around your business so that you’re not having to do grunt-work yourself, and how to think about monetisation beyond Adsense and brand deals.

you’re one of a handful of pro YouTubers who join the Course. Your content is clearly resonating with your audience, you’ve probably been doing it for ages, and you’re looking for ways to level-up and take your entire business to the next level in a sustainable fashion.

Your next steps - Most of your gains at this point are going to come from actively treating your creative hustle as more of a business. By building systems to optimise your workflow, and eventually by building a team to leverage your own time and attention, you’ll be able to take things to the next level.

How the course can help - The first half of the course content around making better videos (titles, thumbnails, hooks, structure, branding, personality, vibe, production value) should be a useful reminder of the foundations of decent videos. Most of it won’t be mind-blowing stuff, but you’ll probably come across some interesting ways of looking at content that you hadn’t before. This is a good space to also make sure you’re sticking to YouTube best practices for videos and it’s always valuable to re-think and strategise your niche and target audience to make sure you’re making the right content for the right people.

The video feedback will also really help with this. You’ll get trained eyes on your channel (potentially for the first time) giving you mini-audits on 6 videos you’ll publish during the course, with some ideas on what you’re doing right on YouTube and what you can potentially improve on.

The second half of the course, around building systems, distribution, expansion and monetisation, should be very relevant to you. At your stage of experience, you could definitely be making a large amount of money on YouTube, if you approach monetisation in an entrepreneurial fashion.

By the end of the Course, you’ll hopefully be re-inspired, out of any potential content creation slump you’re in, buzzing with new ideas, have a bunch of improvements for your channel lined up, have a monetisation roadmap that should have you super-excited and most importantly, have a system in place that will allow you to do all this part-time if you want to.

No, it's not compulsory but I'd recommend that you set up a channel before the start of the course.

No.

No past experience of YouTube is required, you just need a desire to make YouTube part of your future.

The course is not tailored to any specific genre/style of video. That being said, educational channels (think my channel, Matt D'Avella, Mayuko) are particularly ideal for this course. Still, if your videos try to provide value to your audience, the exact type of your channel won't matter. In fact, I think the system and processes in the course can be applied to any genre of video and we'll be on hand to help make sure that you feel able to apply these methods if you encounter any issues.

Of course :) The course is aimed at everyone of all abilities. Having 100 videos provides you with a really solid foundation to grow, monetise and scale your channel and we hope we can help you do that through the lessons on the course.

There are no requirements for equipment and gear. All you need is something to film with so your phone is perfectly fine, that's how I started back in 2017.

Yes and no. You do need to edit your videos so prior experience will be beneficial but for everyone that doesn't have editing skills, There is a video teaching you step by step how to edit videos in Adobe Premiere Pro.